Privacy & Cookies Policy

Last updated: 01/07/2025

1. Introduction

Lakeplay Ltd ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website [insert website URL] or use our services.

We are the data controller for the purposes of UK data protection law. Our contact details are:

  • Company: Lakeplay Ltd

  • Email: info@giantslipandslide.co.uk

  • Address: The Old Surgery, St Columb Major, TR9 6AE

2. Information We Collect

2.1 Information You Provide Directly

We may collect the following personal information when you voluntarily provide it to us:

  • Name

  • Email address

  • Mobile telephone number

  • Occupation

  • Any other information you choose to provide through contact forms or communications

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

  • IP address and location data

  • Browser type and version

  • Device information

  • Pages visited and time spent on our website

  • Referring website

  • Click-through and navigation patterns

2.3 Third-Party Analytics and Marketing Tools

We use the following third-party services that may collect information about you:

  • Google Analytics - for website analytics and performance monitoring

  • Meta Pixel (Facebook Pixel) - for advertising and remarketing purposes

  • Google Pixel - for advertising measurement and optimization

  • Squarespace Analytics - as part of our website hosting platform

3. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent - for marketing communications and non-essential cookies

  • Legitimate Interests - for website analytics, security, and business operations

  • Contract - when providing services you have requested

  • Legal Obligation - where required by law

4. How We Use Your Information

We use your personal information for the following purposes:

  • To respond to your enquiries and provide requested information

  • To send you information about products and services that may interest you (with your consent)

  • To improve our website and services

  • To analyze website usage and performance

  • To deliver targeted advertising through social media platforms

  • To comply with legal obligations

  • To protect our business interests and ensure website security

5. Marketing Communications

With your consent, we may send you marketing communications about our products and services. You can:

  • Opt out at any time by clicking "unsubscribe" in any email

  • Contact us directly to remove your details from our marketing database

  • Update your preferences through our website

6. Information Sharing

We do not sell, rent, or loan your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers - with trusted third parties who help us operate our website and business

  • Aggregated Data - we may share non-personal, aggregated statistics about website usage

  • Legal Requirements - where required by law or to protect our legal rights

  • Business Transfers - in the event of a merger, acquisition, or sale of assets

6.1 Third-Party Services

Our website uses the following third-party services that may process your data:

  • Squarespace (website hosting and management)

  • Google LLC (analytics and advertising)

  • Meta Platforms Inc. (advertising and remarketing)

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

  • Contact information - until you request removal or we determine it's no longer relevant

  • Website analytics data - typically 26 months (Google Analytics default)

  • Marketing data - until you withdraw consent or we determine it's no longer relevant

8. Your Rights Under UK Data Protection Law

You have the following rights regarding your personal data:

  • Right of Access - request a copy of the personal data we hold about you

  • Right to Rectification - request correction of inaccurate data

  • Right to Erasure - request deletion of your personal data

  • Right to Restrict Processing - request we limit how we use your data

  • Right to Data Portability - request transfer of your data to another service

  • Right to Object - object to processing based on legitimate interests

  • Right to Withdraw Consent - withdraw consent for marketing or cookies at any time

To exercise any of these rights, please contact us using the details provided above.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. International Transfers

Some of our third-party service providers may be located outside the UK. Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law.

11. Cookies Policy

11.1 What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and improve your browsing experience.

11.2 How We Use Cookies

We use cookies for the following purposes:

  • Essential cookies - necessary for website functionality

  • Analytics cookies - to understand how you use our website

  • Marketing cookies - to deliver relevant advertisements

  • Preference cookies - to remember your settings

11.3 Types of Cookies We Use

Cookie Category Cookie Name Purpose Duration Third Party Essential ss_cvr, ss_cvt Squarespace visitor tracking Session Squarespace Essential JSESSIONID Session management Session Squarespace Essential ss_cid Squarespace client ID 2 years Squarespace Analytics _ga Google Analytics user identification 2 years Google Analytics ga* Google Analytics session data 2 years Google Analytics _gid Google Analytics session identification 24 hours Google Analytics _gat Google Analytics throttling 1 minute Google Marketing _fbp Facebook Pixel browser identification 3 months Meta Marketing fr Facebook advertising delivery 3 months Meta Marketing IDE Google advertising optimization 2 years Google Marketing test_cookie Google advertising test cookie 15 minutes Google Preference ShowCookieInfo Cookie consent banner 30 days Lakeplay

11.4 Managing Cookies

You can control cookies through your browser settings:

  • Accept all cookies - allows all cookies to enhance your experience

  • Block all cookies - prevents all non-essential cookies (may affect functionality)

  • Selective blocking - choose which types of cookies to accept

Visit aboutcookies.org for browser-specific instructions.

11.5 Cookie Consent

By continuing to use our website after seeing our cookie notice, you consent to our use of cookies as described in this policy. You can withdraw consent at any time by adjusting your browser settings.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last updated" date above. For significant changes, we may provide additional notice.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

  • Email: info2giantslipandslide.co.uk

  • Address: The Old Surgery, St Columb Major, TR9 6AE

For complaints about our handling of your personal data, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.

This policy complies with UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.